From a financial point of view, Caitlin Clark is becoming the most impactful athlete of the 21st century. The 23-year-old basketball star has redefined how popular women's sports can be and, most importantly, the revenue it can command.
2018 CBB Rankings: Week Seven
Our rankings are molded after Ric Flair's famous quote, "to be the man, you gotta beat the man." The week's ranking are based solely on the week's results so if a lower ranked team defeats a higher ranked team, the two teams automatically swap rankings.
Last week, Kansas made it six straight week at number one but that streak ended Saturday night with a loss to Arizona State. Arizona State came into the game unranked by our system and with the two teams swapping spots, Kansas is now unranked and Arizona State moves into first.

Elsewhere, Kentucky rejoins the top 25 after defeating North Carolina. Overall, there are six newcomers to the top 25 with NC State, Providence, Kansas State and LSU joining Arizona State and Kentucky.

Tune in next Monday to see how the rankings shake up.
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