From a financial point of view, Caitlin Clark is becoming the most impactful athlete of the 21st century. The 23-year-old basketball star has redefined how popular women's sports can be and, most importantly, the revenue it can command.

It is no secret that the NBA has a ratings issue, with viewership down across the board as the league loses further ground to the NFL. I am here with the answer, embracing the art of manufacturing storylines to gain mass public interest.

The New York Giants are in dire straits, highlighted by a 3 and 14 record after entering the 2024 season with what Pro Football Focus ranked as the worst roster in the NFL. To make matters worse, they are stuck in a division with a Philadelphia Eagles team that has reached two of the last three Super Bowls, a Washington...