From a financial point of view, Caitlin Clark is becoming the most impactful athlete of the 21st century. The 23-year-old basketball star has redefined how popular women's sports can be and, most importantly, the revenue it can command.
2018 CBB Rankings: Week Ten
Week ten of the college basketball season was a wild one. Cam Reddish saved Duke after Zion went out early, UNC suffered their worst home loss under Roy Williams, Markus Howard dropped 45+ for the third time this season in a 53 point explosion, while Michigan and Virginia extended their unbeaten starts.

Our rankings are molded after Ric Flair's famous quote, "to be the man, you gotta beat the man." The week's ranking are based solely on the week's results so if a lower ranked team defeats a higher ranked team, the two teams automatically swap rankings.
The top 5 remained the same but the bottom 20 had a total of 14 changes with a total of 10 new teams joining the top 25. Charlotte are the most unique of the top 25 teams with a 4 and 11 record despite occupying the number 14 spot.
Princeton is still the number one team in the country as they have yet to lose a game since occupying the spot. Tune in next Monday to see any potential changes.

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