It is extremely rare for sports fans to agree on anything, especially in 2025. In this day and age, sports discourse is often characterized by hyperbole, where judgments and extreme opinions are made swiftly. If a new player has one bad game or a slow start at a new club, they are quickly labeled a flop, waste, or garbage. If...

From a financial point of view, Caitlin Clark is becoming the most impactful athlete of the 21st century. The 23-year-old basketball star has redefined how popular women's sports can be and, most importantly, the revenue it can command.

It is no secret that the NBA has a ratings issue, with viewership down across the board as the league loses further ground to the NFL. I am here with the answer, embracing the art of manufacturing storylines to gain mass public interest.