From a financial point of view, Caitlin Clark is becoming the most impactful athlete of the 21st century. The 23-year-old basketball star has redefined how popular women's sports can be and, most importantly, the revenue it can command.
2019-20 College Basketball Rankings: Week 14
Here at the ICT Zone our rankings are molded after Ric Flair's famous quote, "to be the man, you gotta beat the man." The week's ranking are solely on the week's results so if a lower ranked team defeats a higher ranked team, the two teams automatically swap rankings.

This week, college basketball took a backseat to the final game of the NFL season. Meanwhile, Xavier took our number one spot and Iowa slid all the way into the top 3. In the bottom half, every team from 14-25 is new to the spot, the perfect showcase of a season full of surprises.
Tune in next week to see how the rankings are changed.
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